What do the first 90 days look like? +
Week 1 you book a call and I get the basics: your business info, photos, service area, the direction you want to lean the site. About two weeks later you have a customized 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's pulling in calls. By day 90 the site looks meaningfully different from day one because we've built around the calls and searches that are coming in. After that it's $750 a month to keep growing.
What happens after 90 days? Can I cancel? +
After the first three months it's $750 a month to keep growing, month to month. You can stop any time and keep the site. The reason most HVAC contractors stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The monthly work keeps both moving.
Can the site messaging change between summer and winter automatically? +
No. The sites are hand-coded HTML so messaging changes are a manual swap, not something that flips on a calendar. The good news is on the monthly plan I do those swaps for you. In April we start leaning into the AC tune-up angle. In September we start putting heating front and center. In July when the phone is on fire we strip everything down to "same-day service." You don't have to think about it, it just happens at the right time.
I only install Trane (or Carrier, Lennox, etc.). Can the site highlight my brand relationship? +
Absolutely, and it's one of the biggest trust signals an HVAC site can have. Homeowners don't know what NATE is but they recognize brand logos. If you're a Trane Comfort Specialist or a Carrier Factory Authorized Dealer, that badge goes in the hero, on the install page, and in the footer. Over time I can also build out brand-specific install pages so you rank for queries like "Trane installer [your town]". Those are lower-competition keywords most HVAC sites overlook.
How do we handle financing and rebate info on the site? +
Financing is a dealmaker on new installs and should be prominent on every install-related page. I usually put a "Financing Available" badge in the header and a dedicated financing section on the install page with your partner logos (Wells Fargo, Synchrony, Optimus, whoever you use). Utility rebate info gets a small section too, with a link to the rebate lookup for your service area. On the monthly plan I keep the rebate info current as programs change.
We do both residential and light commercial. Can the site handle both? +
Yes. Residential is the main audience on most HVAC sites because the search volume is bigger and the urgency is higher, but commercial work is higher-ticket per job and you don't want to lose it. I build a clean split: residential drives the homepage focus, and a dedicated commercial page or section speaks to property managers and facilities teams. Commercial buyers want to see your capabilities, your service agreements, and your response time guarantees, not the warm family photo that works for residential.
Are indoor air quality pages worth building? +
Yes, and most HVAC sites are leaving money on the table here. "Air purifier installation," "UV light HVAC," "whole-home humidifier" are all rising search terms with low competition. Homeowners are more aware of indoor air quality than they were five years ago, especially since COVID, but almost no HVAC site has a proper page explaining what these services are and why they matter. Every site I build ships with an IAQ page, and on the monthly plan I add more as the search data warrants.
Can I offer online booking for non-emergency calls? +
Yes, with a strong recommendation: keep the phone number as the primary CTA and put online booking as a secondary option. HVAC emergencies need voice contact. Form submissions can sit for hours and cost you calls. For routine maintenance and non-urgent service the form route works fine. The base build is a clean form that emails you the lead and the homeowner gets a confirmation page. If you want full integration with a specific dispatch tool you already use, that's a custom add-on we can talk about.
