Website Design for Roofing Companies

Week 1 you book a call and I get the basics: your business info, photos, service area, and the direction you want the site to lean. About two weeks later you have a custom 6-8 page site live on your domain. From there, every month I'm doing two things: managing your Google Business Profile (posts, photos, review responses) and adding to or refining the website based on what's working. By day 90 the site looks meaningfully different from day one because we've built around the calls and searches coming in. After that it's $750 a month to keep growing.

After the first three months it's $750 a month to keep growing, month to month. You can stop any time and keep the site. The reason most roofers stay is the same reason they signed up: a Google Business Profile that nobody's touching loses ground to the ones that get worked on every week, and a static website that doesn't change starts feeling stale to Google after a few months. The monthly work keeps both moving.

Counterintuitive answer: roofers who run honest diagnostic content close more replacements, not fewer. The reason is simple. The homeowners who don't need a replacement weren't going to buy one from you anyway, they were going to call three roofers, get conflicting answers, and spend three months in analysis paralysis. The diagnostic page filters those people out before they take up your time. The homeowners who do need a replacement land on the page, see that you're not trying to scam them, and call you specifically because of that. You trade a bunch of inspection visits that wouldn't have closed for a smaller number that close at a much higher rate.

Yes. The storm response page is built around insurance work: what to do in the first 48 hours, what an adjuster looks for, what your role is in the process, what documents to keep. None of that is pushy, but it's exactly what a homeowner standing in their driveway after a hail storm needs to read. The page also has a separate inspection request form aimed at insurance leads, so you can tell those calls apart from regular maintenance inspections when they come in. Tell me on the call if insurance work is a big part of your business and I'll make sure that side gets full attention in the build.

Storm work in Texas comes in waves. A hail event drops, your phone rings off the hook for two weeks, then it goes quiet again until the next one. On the monthly plan I treat your site the same way: when a storm hits a town in your service area, I push storm response messaging to the homepage, post fresh inspection photos to your Google profile, and spin up a neighborhood-specific project page for the affected area. Two weeks later when things settle, the site eases back to its normal balance of repair and replacement messaging. You don't have to think about it, it just happens at the right time.

Roof photos are tricky. The angles are bad, the sun is harsh, and most phone shots end up looking like blurry shingle close-ups. A few tricks fix this: shoot during the golden hour (first or last hour of daylight), get the whole house in frame from across the street for the "after" shots, and use a drone if you can borrow one. Every site I build is designed to make decent photos look great, with full-width hero shots on project pages and supporting detail shots in a grid below. I'll send you a one-page shot list before we start so your phone photos come out clean. Drone shots are the single highest-ROI upgrade if you can swing them.

No. I can build a site specifically for owner-operator roofers. Homeowners often prefer hiring a single craftsman over a faceless production company for a job this size, because they know who's going to be on their roof. A photo of you, a real story about how you got into the trade, and the diagnostic page are a stronger trust package than a stock-photo "Our Crew" grid any day. Lean into the solo angle. It's an advantage in this trade, especially in the repair-friendly market.

Easy. I'll build the new site on a staging URL so you can see it and approve it before anything changes on your live domain. Once you give the green light, I point your existing domain at the new site (takes about an hour) and the old site comes down at the same moment the new one goes up. No downtime, no broken links. I also map the old page URLs to the new ones so any existing Google rankings carry over instead of disappearing. If you have project photos or testimonials on the old site you want to keep, send me what you want and I'll fold them into the new build.